Platforms — LinkedIn
The network where someone always wants to see it first.
LinkedIn is where a company post is most likely to need an approval, most likely to be read by people who matter commercially, and most likely to be written by someone who is not on the social team. It needs a workflow, not just a scheduler.
- Publishes to
- Company pages and authorised profiles
- Post formats
- Text, link, image, multiple images, video
- Planning
- Shared calendar, drafts, roles and a review step
- Afterwards
- Page and post performance, comments in the shared inbox
Review
Approval is the feature, not the friction
On most networks a review step is a nice-to-have. On LinkedIn it is usually a requirement — because the post is representing the company to people who buy from it, hire into it or invest in it.
Pheonix Solutions makes that a stage in the work rather than an email thread. The reviewer sees the actual post, comments on the draft itself, and approving it does not require anyone to copy anything anywhere.
- A required approval before anything reaches the page
- Feedback attached to the draft, not scattered across inboxes
- Roles that separate writing from the right to publish
- Approved posts keep the slot they were already given
Why it is different
Most LinkedIn posts are written by someone who doesn’t run the account.
LinkedIn content tends to arrive from outside the social team — a note from someone in sales, a hiring update from HR, a paragraph a founder wrote on a plane. The social team’s job is less about writing it and more about turning it into something publishable, on a date that makes sense.
A shared workspace is what makes that possible. The draft has somewhere to live while it is being argued about, and the calendar shows whether next Tuesday is already carrying three other things.
Publishing
Company pages and profiles, on one plan
Company page content and content from authorised individual profiles can both be planned in the same calendar, which is the only way to see whether the page and the people are saying complementary things in the same week — or the same thing three times.
Each connection is authorised properly and separately. Nobody hands over a password, and anyone can withdraw their own access from LinkedIn without it affecting anything else.
- Company pages
- Connected by a page administrator, published to on schedule.
- Profiles
- Authorised by the person themselves, never on their behalf.
- Formats
- Text, link, single or multiple images, and video.
- Reporting
- Page and post performance beside your other five networks.
On LinkedIn
What the workspace gives the page
Governance
Publishing rights, granted deliberately
Roles decide who may publish to the company page. Contributors can prepare content without holding the credentials — which is usually what the compliance conversation is actually about.
Coordination
One view of the week
A hiring post, a customer story and an event reminder are rarely written by the same person. Seeing them on one calendar is how you find out they are all scheduled for Tuesday.
Evidence
Something to report upward
LinkedIn performance is the number most often asked for by people outside the team. Reporting pulls a period into something you can hand over without rebuilding it by hand.
Workflow
From someone’s paragraph to a published post
Connect the page
A page administrator authorises Pheonix Solutions through LinkedIn’s own flow. Profiles are connected individually by the people who own them.
Capture the raw material
The note from sales, the hiring update, the founder’s paragraph — each becomes a draft in the shared workspace rather than a message someone has to remember.
Shape it
Edit in the composer, attach media from the library, and check it against LinkedIn’s limits while you are still writing.
Send it for approval
The reviewer sees the real post and comments on the draft. Approval moves it forward without a copy-paste step.
Publish and report
It goes out at the scheduled time; comments arrive in the shared inbox and performance lands in reporting.
Platforms
The other five networks
LinkedIn is the network most likely to need an approval step. Here is how the same workspace behaves on the rest.
FAQ
LinkedIn questions
Can we publish to a company page and to personal profiles?
LinkedIn supports both kinds of connection, each authorised separately and each requiring the relevant permission from the person or the page administrator. A profile is always connected by the person who owns it — nobody else can grant that.
Is there an approval step before something reaches the company page?
Yes, and LinkedIn is usually the network teams turn it on for first. Content can be required to pass review before it is published, with the feedback attached to the draft itself.
What formats are supported?
Text posts, posts with an image or several, video, and posts carrying a link. The composer checks each against LinkedIn’s own limits while you write rather than at publish time.
Can employees share what the page publishes?
That happens on LinkedIn itself — no tool can post from someone’s profile without their own authorisation. What Pheonix Solutions can do is make sure the page content exists early enough that people have time to see it and share it.
Give the company page a workflow.
Talk to Pheonix Solutions about connecting your page, setting up review and getting the people who write for it out of your inbox.